Emotions and the Brain Essay

The organization of perceptual systems is identical to that of motility. Perception does not occur through a constructive phase of in-processing that begins in koniocortex. Rather, it develops in the reverse direction over a series of levels to a koniocortical end phase. In other words, the process of object formation unfolds in a cognitive sequence leading from a brainstem preobject through a limbic and generalized neocortical phase, to a final modeling achieved through â€Å"primary† visual cortex. The presumed role of frontal cortex in the elaboration of action structures, that is, the rhythmic or oscillatory components of an action, can explain other seemingly non-motor phenomena which occur with frontal lobe damage. For example, perceptual disorders may arise, not from a primary deficit of perception, but from impairments in the visual exploration of space, including changes in visual search, orientation, and ocular displacement. Two aspects of dynamic systems theory deserve specific mention here; the first is the emergent quality of Jung’s methods. Amplification is an intentionally non-linear circumambulation of an image or psychic content; it operates by allowing contextually meaningful associations to be gathered up and enter consciousness. The concept of the â€Å"limbic system† as the focal brain division that must be investigated in order to understand emotionality. The medial surfaces of the telencephalic hemispheres (including cingulate, frontal, and temporal lobe areas — especially the amygdala) and interconnections with septal, hypothalamic, and central-medial brain stem areas as part of the neural landscape that constituted the â€Å"emotional brain. Cortical control of primitive behaviors and basic emotions has been achieved in several ways. One way was for the cortex to extend emotions in time by allowing organisms to dwell on past and future events. The organizational principle that has been most commonly used to summarize the neural infrastructure of emotional processes has been Paul MacLean’s concept of the triune brain. According to the classic version which offers a conceptual cartoon of the major layers of neural development, the functional landscape of the brain is organized in three strata of evolutionary progression. Although humans have the largest frontal lobes of any species, dolphins have a massive new brain area, the paralimbic lobe, that we do not possess. The paralimbic lobe is an outgrowth of the cingulate gyrus, which is known to elaborate social communication and social emotions (such as feelings of separation distress and maternal intent) in all other mammals. We should always keep in mind a key conceptual distinction when we consider brain operating systems, namely, how â€Å"open† or â€Å"closed† are these systems in relation to environmental influences FLA loop The neural substrate of language consists of a complex hierarchical system of levels corresponding to stages in neocortical evolution. The system has an anterior (frontal) and posterior (temporo-parieto-occipital) component. The two main classes of aphasia, the non fluent and the fluent aphasias, refer to these components, while the various aphasic syndromes within each class point to different levels within the anterior or posterior sector. The structure as a whole develops out of medial and paraventricular formations through several growth planes of limbic and paralimbic (transitional) cortex to a stage of generalized (â€Å"association,† â€Å"integration†) cortex. The organization of perceptual systems is identical to that of motility. Perception does not occur through a constructive phase of in-processing that begins in koniocortex. Rather, it develops in the reverse direction over a series of levels to a koniocortical end phase. In other words, the process of object formation unfolds in a cognitive sequence leading from a brainstem preobject through a limbic and generalized neocortical phase, to a final modeling achieved through â€Å"primary† visual cortex. In a fashion similar to that of the frontal sector, the perception leads from a global pre-object in a unitary field at a preliminary level to the final more or less contralateral hemifield representation at a koniocortical end stage. (Christianson, 1992) Impaired initiation with lesions of mesial or orbito-frontal cortex may involve the action as a whole, or partially. The patient may be unable to initiate any action (akinetic mutism) or show hypoactivity, inertia and lack of spontaneity. These latter symptoms may represent attenuated forms of akinetic mutism. Perhaps, the degree of encroachment on, or distance from, core regions of frontal limbic cortex (e. g. , anterior cingulate gyrus) determines the extent of hypoactivity. In the partial disorders there is difficulty initiating a vocal act (mutism, transcortical motor aphasia) or limb action (alien hand, SMA syndrome and related disorders). Perseveration also occurs with damage to frontal limbic areas and is related to disturbed initiation. The persistence of a performance is the other side of an inability to go on to the next. Impaired initiation may occur without perseveration, but it is questionable whether the reverse is true. In fact, in perseveration, the initiation deficit often seems primary, for perseveration is greater for tasks which are more difficult, and it tends to involve previously successful performances. (Christianson, 1992) With convexity lesions the action is disrupted at a stage subsequent to its activation. Derailments occur at serial points in the unfolding of the action toward a goal. Apraxia, a substitution or defective selection of partial movements with lesions of left premotor cortex, is due to an alteration of motor timing, or a change in the kinetic pattern for a particular motor sequence. Other frontal disorders may have a similar basis. Agrammatism, dysprosody and expressive amusia probably represent the disruption of an oscillator which elaborates the rhythmic or prosodic contour of an utterance or vocal action. The presumed role of frontal cortex in the elaboration of action structures, that is, the rhythmic or oscillatory components of an action, can explain other seemingly non-motor phenomena which occur with frontal lobe damage. For example, perceptual disorders may arise, not from a primary deficit of perception, but from impairments in the visual exploration of space, including changes in visual search, orientation, and ocular displacement. The lack of drive or motivation in frontal patients can also be approached from a motor standpoint. I have suggested that base levels in the action elaborate the experience, or feeling, of drive and that this experience, like the Innervationsguhl of Wundt, arises as an accompaniment of the action development rather than as an energy or a force which is only an underpinning. In other words, drive undergoes a development together with action. Some actions appear to be motivated by drives or instincts, others are purposeful or goal-oriented, and still others are volitional, in the sense that decisions are made, actions can be delayed and even witheld in pursuit of a goal. My guess is that these feeling states drive, purposefulness, volition correspond with evolutionary levels in the action development, and that this is why damage to the action structure impacts on the feeling state specified by the damaged processing stage. (Lazarus, 1991) Actions also elaborate intentions, the feeling that one it an agent who acts on an environment. This is part of the temporal unfolding of the action and its continual surge toward a future state. It is the basis for our distinction of passive and active movements. This feeling, and the other affects which the action generates, are bound up with the sense of anticipation and forward growth. The loss of, or a change in, this direction toward the future has the consequence of a greater responsiveness to ongoing stimuli and an apparent tendency to live for the immediate present. The loss of this active or volitional relation to the world is, ultimately, the most profound effect of damage to the frontal lobes. The action unfolds into the volumetric space of limbic cognition, a space of dream and hallucination. The action moves outward beyond the body itself to an extrapersonal field of body movement that is still part of and continuous with subjective mental space. This is not a grasping or manipulation space, for objects have not yet exteriorized. The emerging action is read off into keyboards innervating the proximal musculature. Actions leave the body axis and are distributed through the proximal muscles into the space around the body or onto the body itslef. At this stage, the first separation appears between perceiver and object, actor and object acted upon, agent and action. The motor envelope differentiates into partial actions, objects begin to clarify, and space begins to expand, fractionate, and draw away from the perceiver. (Lazarus, 1991) The role of limbic mechanisms in action is brought home even more clearly by conditions in which there is damage to limbic-derived neocortex on the mesial aspect of the frontal lobe. Bilateral damage to the anterior cingulate gyrus gives rise to a state of akinetic mutism resembling that which can occur with damage to the upper brainstem. The patient appears to be in a catatonic stupor and, as in catatonia, there are periodic bouts of excitement that give way to a persistent vegetative state. Stimulation of this region in man produces motor and affective responses suggestive of â€Å"a primitive or archaic level in behavior†. Stimulation adjacent to the anterior cingulate gyrus in the supplementary motor area (SMA) causes iteration or arrest of vocalization and proximal movement, especially of the upper limbs. With damage there may be a â€Å"release† of automatisms and primitive synergies of the arm and hand (alien hand) or difficulty initiating action with the arm though strength and coordination are intact. There may also be difficulty initiating speech. This can lead to selective mutism or selective akinesia, that is, ambulatory mutism or good speech with imparied initiation of limb movement. Selective difficulty initiating movements with the lower extremities occurs in the so-called gait apraxia, or magnetic gait, often associated with hydrocephalus. (Wilson, 1983) In the microgenetic theory the SMA mediates preparatory stages in action generation prior to conscious awareness. Lesions of this area disrupt speech, limb, and body action in a common manner early in the processing of the action, prior to the specification of constituent movement patterns. The disturbance of speech was viewed as motoric, not linguistic or propositional. In the microgenetic view, each response represents a bundle of action structures, consisting of the series of stages through which the action develops. Pathology disrupts the action at different points in this process. The site of the lesion determines the point in the sequence that is disrupted, and this point or processing stage constitutes the symptom or abnormal behavior. Microgeny maps onto patterns of phyletic growth. The structure of an action and the symptoms that correspond to levels in this structure are distributed over stages in forebrain evolution. Damage to older orbital and mesial frontal limbic formations leads to impaired activation (response bias or perseveration and lack of initiation), damage along the convexity leads to derailment of the action after adequate initiation (distractibility, apraxia, and confabulation), and damage to premotor and motor cortices leads to a defect in implementation of distal targets (misarticulation, clumsiness, and weakness). Specifically, the evolutionary progression from limbic to motor cortices retraces the sequence of processing stages in the microtemporal elaboration of an action. Seizures involving mesial frontal limbic cortex can lead to stereotypical actions of a purposeful type, such as scratching one’s head, manipulating imaginary objects, or pacing. The alien hand syndrome also represents a type of released automatism. Here a more complex integrated behavior of a purposeful but not volitional type is associated with damage or stimulation to zones intermediate in the action microgeny. The inner relationship between (impaired) initiation and (â€Å"released†) automatism recurs but now in the context of a more differentiated action pattern, involving segmental or vocal movements. Non-Linear Dynamic Systems. Two aspects of dynamic systems theory deserve specific mention here; the first is the emergent quality of Jung’s methods. Amplification is an intentionally non-linear circumambulation of an image or psychic content; it operates by allowing contextually meaningful associations to be gathered up and enter consciousness. As the limit of personal associations is reached, if further analysis is required, the net is widened to include cultural and archetypal elements. For this expansion to remain clinically relevant it must offer an experiential dimension as well as being an intellectual event; affective involvement is crucial, as will be discussed with dream work. A precondition for entering a state of (analytic) consciousness that can facilitate a mutative employment of transpersonal material was noted by Jung and more fully discussed by Bion, the suspension of ordinary knowing – this link between Jung and Bion was delineated by Fordham along with a number of other areas of overlap between them. All psychoanalysts looking at the applications of infant research to adult analysis, subscribe to variants of an emergentist paradigm grounded in non-linear dynamic systems. Sander’s ideas about paradox and polarity are resonant with Jung’s core perception of the dissociability of the psyche that leads to his theory of complexes with the consequent aim in analysis to foster synthesis and integration via the transcendent function. Every living system must cope with uncertainty that places it in a state somewhere between continuity and change, core polarities for Sander. In the therapeutic setting, fluctuations in relational certitude and doubt provide an emergent edge through which the co-constructed third of the relationship becomes the locus of the transcendent function. The system radically expands our understanding of transference and points to the creative possibilities inherent in a â€Å"new† experience. Which complexes are constellated in the analyst, in the patient and between them at such moments should likely be considered.

Marketing Analysis

As part of a multinational marketing policy, in this cases for Enshrines, the term local marketing means specific marketing actions and appropriate at the scale and geographical particularities of each potential market. Whether international or local marketing they are based on the same concepts. But, at an international level, the marketing approach is more difficult and we have to consider more important points. At an international level, we must learn more about culture and differences between each cultures to avoid cross-cultural risk for example.We can summarized that the international arresting differs from domestic marketing in that we have to take care about more facts like socio-cultural particularities or figures. Then, international marketing is more difficult to understand than marketing at a local level. To fix more at the expectations of customers, companies can do a global marketing strategy which is a marketing concepts of a global strategy with local adaptations. In this cases, Enshrines do a global marketing. Marketing concepts & approaches A marketing strategy firm is a step of reflection and study with the goal of being as close to matching demand and supply.This approach is in the heart of the strategy of the firm. The goal for the company is to focus on increasing revenues, market share and customers by constantly differentiation, adjustment of supply solvent and increasing economies of scale. This process takes place in three steps : the segmentation, targeting and positioning which is corresponding to the three phases S. T. P (Segmenting, Targeting, Positioning) of the Framework of Dawn Jacobin. Ð’Â « up Ð’Â » Here, the Ð’Â « UP present correspond at the conceptions approaches of the Enshrines to its market. Price : For the France market, Enshrines have large range of price.Count 1 79 to 1800? for a machine. For the pod, they cost approximately 0,35? per pod which is less than a coffee in a traditional coffee shop but more ex pensive than a coffee in filter. The do differentiation by premium but often, they put promotion offers on machine, in Christmas time for example. Product : They have a large range of product. Each range count 3 – 6 machine per range, all design, refine and modern. Enshrines apply a luxury policy for each product. For the pod, Enshrines do a color code, to facilitate for the client to recognize their favorite coffee.Also Nestle sell Ð’Â « must-have Ð’Â », all print Enshrines Ð’Â » like cups, sugars, gift boxes†¦ Promotion : For their communication policy they inspirited by luxury brand. Enshrines do also a large communication and a restricted distribution which reduce the price sensibility of customers. Enshrines are innovative also because they create event and they were first at launch with mobile marketing Enshrines have a strong advertising policy. They spend MM? per year and MM? just for France which represent 20% of their turnover.In 2006 they launch th e Ð’Â « saga Clooney Ð’Â » with the famous slogan Ð’Â « What Else Ð’Â ». With this strategy of personalization, they improve their brand's image, conquer synod impious of coffee excellence. In internet : MM link about Enshrines in Google, KICK visit on the official website and nearly MM faceable fans. Place : Enshrines select precisely their resellers. They sell in Enshrines shop, on the internet. Moreover, in France Enshrines have choose larges specialized store like Fauna or Ballooner, large Ð’Â « premium Ð’Â » store like Galleria Lafayette, Culinary.They also do mail order selling with La Reroute or Less 3 cuisses. Segmentations, Targeting & Positioning Segmenting a market is a marketing technique that involves subdividing a market according to various criteria. The next step is to create a representation of a group of consumers sharing some common criteria that can be geographical, psychological, ethnic, cue Trial, demographic The goal is to then define a product so to make it attractive to a consumer group. Subgroups must be defined and identified to be measurable, homogeneous, substantial, relevant and attainable.Targeting is to choose the segment or segments of a population (see segmentation) likely to buy a product. This phase allows for an assessment of he relative attractiveness of each segment for the product or service. Ultimately, this allows the company to choose what(s) segment(s) can be targeted based on its products, and depending on the expected profitability. At first,the positioning it is to identify the specificity of a company, a brand, a product or service that allow differentiation with the competition.In a second step, the positioning is to define the nature and specific features that you want to provide the product, brand or company to differentiate themselves in the market. The positioning differentiation allows a product to be perceived s one by a group of consumers (see segmentation). For Enshrines, they app ly the same segmentations, targeting and positioning ATA local level and at an international level. They are working on the coffee market especially in the coffee in pods. Then, they are concentrated on the segment of coffee in capsule specifically in a premium segment.This is a niche positioning. For this, Enshrines target their customer about : socio-economic criteria, about their income, specifically on middle to upper class (SSP+). And Enshrines target also by cryptographic criteria, people who are attract by new technologies. Often this kind of customers are concerned about quality and design seduction. About the age, Enshrines focus on the segment 30 to 50 years old. At the beginning they start on BIB market but it was a fail then they repositioning on a BBC market.Customer acquisition Thanks to their particular knowledge on marketing, they try to make the coffee, which is at the beginning, a current product a luxury product. For this, they convince the potential customer to i nvest in a Newspaper's machine to be an active member of Ð’Â « club Enshrines Enshrines want also to offer at customer's an professional express at home without the big tradition anal ND expansive machine. Thanks to their innovation, Enshrines can propose a real express at a small price. They attract their customer to with a large and famous promotion on media like TV advert or sponsoring.Customer retention Indeed, the brand managed to create a combined product offering, which involves the initial and only purchase of equipment , followed by its regular purchase refills for it to continue to operate. Strategy & future trends About the strategy, Enshrines is a very good example of a strong understanding of the market and future trends. In spite of many competitors Taoism, Senses, etc) They are leader of pods coffee market, in machine innovation and customer's fidelity. Thanks to the steady increase of the segment in portion's coffee market, they can apply a differentiation and an innovation policy.To difference themselves about competitors they made for example Ð’Â « grand crush which are an exception anal coffee, they created ingenious machine with sweet design and developed an unique client service. Moreover, they work on an exclusive distribution (in closed circuit). The distribution of sales are made 50% on internet, 25% by phone and 25% in shops. They have their own network for the distribution implying that reduce of cost, fast of launch but it restraint the market and demanded heavy investments.But to avoid problems, Enshrines have signed a co-branding contract (Usurps/Magic) which involve a selective distribution in France for example. For their BIB, they created NBC (Enshrines Business Coffee Solutions) to help and customize at best Bib's services. P Estes Politic : Enshrines wish to fight against all pollution's form and they try to develop CEO-responsibility in customer's behavior. Economic : Coffee sell are decreasing but segment valor of th is market still increase (+3,6 n 2009) Increase of market valor in pod segment Enshrines have a lot of competitors like Taoism or Sense. The price of raw materials still increasing.They have also a strong Ð’Â « concurrence Ð’Â » of substitute in hot drink like the thee or milk which, for example, is a strong danger in Asian country because they prefer thee as coffee. Increase also of price consumption which involve lower coffee consumption because of the increasing of coffee price. Social : Coffee is the most consume drink with a high social valor symbol of social integrity. For several years, we can see an emergence of the monadic market, tit the implantation's of many Struck for example. Mode of consumption are also changing : people take more and more care about gustatory pleasure.Nowadays time of meal is reduce and more and more people are force to adopt a fast lifestyle. A tendency for individualism which is link the 1 pod systems of Enshrines. The traffic coffee is the leader in the market and its also the customer's preference. There is also a growing awareness of the customers for production methods and processes. Technological . Enshrines make constant innovation (at pods level or machine level) which is strong advantage between the competitors. Nowadays, Internet service providers are still increasing and an increase of the access internet involve the increase Of the segment Of online shopping.Ecologic : Customers are more and more sensible about sustainable development and about protection of the environment. We can see also an exponential wave of consumption of organic products and ethically produced product. Legal : Nowadays more and more patent are submitted. The patent which protected the pods fell in the public domain in 201 2 which open the market at the competition. In France for example, rules about laity of coffee consume are voted like in October 2001, the French minister for a decree about sells of coffee, the packaging and the co mposition of the coffee. Marketing Analysis The company that is going to be analyzed in the report is Nestle with its brand Nescafe. Thus, the industry is consumer goods, the product instant coffee. The two core areas chosen for the analysis are market segmentation and targeting and promotion. Market segmentation and targeting. In the major part coffee is usually preferred by both male and female at the age of   20 to 45 approximately. Children are usually not allowed to drink much coffee, since caffeine is believed to provoke special hyper reaction. Older people, in turn, are trying to avoid coffee because at this age they are taking special care for their health. Thus, the typical segmentation in the sector can be represented in the following way: Demographic characteristics: men and women from 20 to 45; single/married/married with children; elderly people who prefer decaffeinated coffee. Economic: low, middle and premium segments; Consumption habits: regular buyers, random buyers; those who prefer to drink coffee at coffee bars/ those who prefer to drink coffee at home / those who prefer take-outs; those who prefer to drink coffee alone/ in a company; Psychographical characteristics: people who lead active style of life/passive style of life; people who prefer status/price/taste/convenience; businessmen/students/working people. (Cateora, 1990, p.116) Thus, it is obvious that market segmentation is follows four major criteria in order to distinguish certain groups and clusters. Nestle’s segmentation is quite thorough what helps the company to understand the needs of each separate group and satisfy those needs in the best possible way. Moreover, thorough segmentation allows the company to focus on specific segments, or simply saying to distinguish target segments. Thus, Nestle’s â€Å"Nescafe† target segments are: 1. Married and married with children people who prefer to drink coffee alone at home and buy instant coffee on a regular basis. It is caused by the fact that those people are oftentimes busy and they do not have time to brew their coffee. Moreover, those who have children usually face the problem that if they leave the coffee in the coffee machine, their children might tempt to drink it. Moreover, oftentimes there is too much coffee left in the coffee machine, which means the unnecessary waste. Yet, if you leave, it is going to be not fresh. Englishmen, however, prefer only fresh coffee. 2. Students who simply do not have coffee machines and prefer instantaneous coffee, which they can easily make at any given time. Generally, the main target segment of Nescafe are people with high or more than average income. Moreover, it is important to notice that Nestle targets younger audience. That is why , it is very important for the company with such a strong brand as Nescafe to distinguish the core values for this type of customers. Such values are individuality, independence, pleasure, self-confidence. Thus, the brand is positioned as the one, which has extraordinary taste that you want to enjoy every day. Promotion. Segmentation and targeting are preliminary stages that allow the company to understand what tools of promotion will be the most effective for the given brand. In our case, Nestle uses various tools of promotion. Large-scale advertising. Nescafe is advertised using a wide range of different media – TV, radio, printed media and Internet. Corporate site and brand site are believed to be an excellent tool of promotion, as it can host a good deal of detailed information about the brand. In fact, Nescafe has its own web-site separate from the site of the producer Nestle. Nescafe site was created in order to give its target audience ampful information about the product and the brand in particular. Moreover, the company believes TV commercial as an excellent method to keep brand awareness and brand recognition about the brand on the highest level. The key message that is being delivered is that Nescafe is a wonderful taste that needs to be enjoyed and enjoyed. Global commercial portraying woman in a peculiar garment trying to become unnoticed by her husband to be able to enjoy Nescafe alone is the best proof of that. Thus, we can see that brand managers of Nescafe are emphasizing physical qualities of the product, specifically its taste. Publicity. Publicity is achieved by creating different kinds of informational grounds. It can be sponsorship of certain events that are covered by different types of media. It can be informational articles discussing the problem of coffee-drinking. It can also be different special events that are also covered in media.   For instance, in 2004 in England there was a contest the winners of which could experience a luxury balloon flight and stay in the country hotel house. The event was transmitted via TV. This was a great informational ground and thus the cause of publicity. The main message that is delivered via publicity is that Nescafe is a reliable trustworthy and responsible brand. Thus, drinking Nescafe one can be sure of its exceptional quality. In other words, publicity is aimed to ensure good reputation of Nescafe and ultimately to form a strong brand loyalty of customers. Sales promotion. Especially popular are different contests and point of sale promotion, where the company used sampling to enhance brand awareness, to increase the level of initial ties and stimulate people to experience the taste of Nescafe. For instance, a lot of corporate Nescafe mugs are constantly given with the purchase of certain brand products. Moreover, special place is given to merchandising, as the company recognizes the importance of the fact that the product should be very appealing while being on the shelf, especially it concerns the instant coffee in bags, which is usually purchased at the very last minute. So, it is important that it is situated closer to the cash register In such a way, brand promotion that used by the company is based on the variety of tools. Moreover, it is important to keep in mind that those tools should be congruent with the target segments. Target segments, in turn, might be distinguished only as the result of thorough market segmentation using as many criteria, as possible.   Nestle makes emphasis on advertising, different PR activities (sponsorship, special events, publicity), and sales promotion. References Applbaum K. â€Å"The Marketing Era† Routledge, New York, 2004 Brown S. â€Å"Imagining Marketing: Art, aesthetics and the avant-garde† Routledge, London, 2000 Cateora P. †International Marketing†, 7th ed. Irwin, Homewood, IL, 1990 Laforet S. (1999)  «Managing Brand Portfolios: Why Leaders Do What They Do† In Journal of Advertising Research, vol.39, p.23 Parsons A. (1996) â€Å"Nestle; The visions of local managers† In The McKinsey Quarterly, no.2, pp.21-22 Nescafe official web site. www.nescafe.com Nestle’s official web site. www.nestle.com Marketing Analysis As part of a multinational marketing policy, in this cases for Enshrines, the term local marketing means specific marketing actions and appropriate at the scale and geographical particularities of each potential market. Whether international or local marketing they are based on the same concepts. But, at an international level, the marketing approach is more difficult and we have to consider more important points. At an international level, we must learn more about culture and differences between each cultures to avoid cross-cultural risk for example.We can summarized that the international arresting differs from domestic marketing in that we have to take care about more facts like socio-cultural particularities or figures. Then, international marketing is more difficult to understand than marketing at a local level. To fix more at the expectations of customers, companies can do a global marketing strategy which is a marketing concepts of a global strategy with local adaptations. In this cases, Enshrines do a global marketing. Marketing concepts & approaches A marketing strategy firm is a step of reflection and study with the goal of being as close to matching demand and supply.This approach is in the heart of the strategy of the firm. The goal for the company is to focus on increasing revenues, market share and customers by constantly differentiation, adjustment of supply solvent and increasing economies of scale. This process takes place in three steps : the segmentation, targeting and positioning which is corresponding to the three phases S. T. P (Segmenting, Targeting, Positioning) of the Framework of Dawn Jacobin. Ð’Â « up Ð’Â » Here, the Ð’Â « UP present correspond at the conceptions approaches of the Enshrines to its market. Price : For the France market, Enshrines have large range of price.Count 1 79 to 1800? for a machine. For the pod, they cost approximately 0,35? per pod which is less than a coffee in a traditional coffee shop but more ex pensive than a coffee in filter. The do differentiation by premium but often, they put promotion offers on machine, in Christmas time for example. Product : They have a large range of product. Each range count 3 – 6 machine per range, all design, refine and modern. Enshrines apply a luxury policy for each product. For the pod, Enshrines do a color code, to facilitate for the client to recognize their favorite coffee.Also Nestle sell Ð’Â « must-have Ð’Â », all print Enshrines Ð’Â » like cups, sugars, gift boxes†¦ Promotion : For their communication policy they inspirited by luxury brand. Enshrines do also a large communication and a restricted distribution which reduce the price sensibility of customers. Enshrines are innovative also because they create event and they were first at launch with mobile marketing Enshrines have a strong advertising policy. They spend MM? per year and MM? just for France which represent 20% of their turnover.In 2006 they launch th e Ð’Â « saga Clooney Ð’Â » with the famous slogan Ð’Â « What Else Ð’Â ». With this strategy of personalization, they improve their brand's image, conquer synod impious of coffee excellence. In internet : MM link about Enshrines in Google, KICK visit on the official website and nearly MM faceable fans. Place : Enshrines select precisely their resellers. They sell in Enshrines shop, on the internet. Moreover, in France Enshrines have choose larges specialized store like Fauna or Ballooner, large Ð’Â « premium Ð’Â » store like Galleria Lafayette, Culinary.They also do mail order selling with La Reroute or Less 3 cuisses. Segmentations, Targeting & Positioning Segmenting a market is a marketing technique that involves subdividing a market according to various criteria. The next step is to create a representation of a group of consumers sharing some common criteria that can be geographical, psychological, ethnic, cue Trial, demographic The goal is to then define a product so to make it attractive to a consumer group. Subgroups must be defined and identified to be measurable, homogeneous, substantial, relevant and attainable.Targeting is to choose the segment or segments of a population (see segmentation) likely to buy a product. This phase allows for an assessment of he relative attractiveness of each segment for the product or service. Ultimately, this allows the company to choose what(s) segment(s) can be targeted based on its products, and depending on the expected profitability. At first,the positioning it is to identify the specificity of a company, a brand, a product or service that allow differentiation with the competition.In a second step, the positioning is to define the nature and specific features that you want to provide the product, brand or company to differentiate themselves in the market. The positioning differentiation allows a product to be perceived s one by a group of consumers (see segmentation). For Enshrines, they app ly the same segmentations, targeting and positioning ATA local level and at an international level. They are working on the coffee market especially in the coffee in pods. Then, they are concentrated on the segment of coffee in capsule specifically in a premium segment.This is a niche positioning. For this, Enshrines target their customer about : socio-economic criteria, about their income, specifically on middle to upper class (SSP+). And Enshrines target also by cryptographic criteria, people who are attract by new technologies. Often this kind of customers are concerned about quality and design seduction. About the age, Enshrines focus on the segment 30 to 50 years old. At the beginning they start on BIB market but it was a fail then they repositioning on a BBC market.Customer acquisition Thanks to their particular knowledge on marketing, they try to make the coffee, which is at the beginning, a current product a luxury product. For this, they convince the potential customer to i nvest in a Newspaper's machine to be an active member of Ð’Â « club Enshrines Enshrines want also to offer at customer's an professional express at home without the big tradition anal ND expansive machine. Thanks to their innovation, Enshrines can propose a real express at a small price. They attract their customer to with a large and famous promotion on media like TV advert or sponsoring.Customer retention Indeed, the brand managed to create a combined product offering, which involves the initial and only purchase of equipment , followed by its regular purchase refills for it to continue to operate. Strategy & future trends About the strategy, Enshrines is a very good example of a strong understanding of the market and future trends. In spite of many competitors Taoism, Senses, etc) They are leader of pods coffee market, in machine innovation and customer's fidelity. Thanks to the steady increase of the segment in portion's coffee market, they can apply a differentiation and an innovation policy.To difference themselves about competitors they made for example Ð’Â « grand crush which are an exception anal coffee, they created ingenious machine with sweet design and developed an unique client service. Moreover, they work on an exclusive distribution (in closed circuit). The distribution of sales are made 50% on internet, 25% by phone and 25% in shops. They have their own network for the distribution implying that reduce of cost, fast of launch but it restraint the market and demanded heavy investments.But to avoid problems, Enshrines have signed a co-branding contract (Usurps/Magic) which involve a selective distribution in France for example. For their BIB, they created NBC (Enshrines Business Coffee Solutions) to help and customize at best Bib's services. P Estes Politic : Enshrines wish to fight against all pollution's form and they try to develop CEO-responsibility in customer's behavior. Economic : Coffee sell are decreasing but segment valor of th is market still increase (+3,6 n 2009) Increase of market valor in pod segment Enshrines have a lot of competitors like Taoism or Sense. The price of raw materials still increasing.They have also a strong Ð’Â « concurrence Ð’Â » of substitute in hot drink like the thee or milk which, for example, is a strong danger in Asian country because they prefer thee as coffee. Increase also of price consumption which involve lower coffee consumption because of the increasing of coffee price. Social : Coffee is the most consume drink with a high social valor symbol of social integrity. For several years, we can see an emergence of the monadic market, tit the implantation's of many Struck for example. Mode of consumption are also changing : people take more and more care about gustatory pleasure.Nowadays time of meal is reduce and more and more people are force to adopt a fast lifestyle. A tendency for individualism which is link the 1 pod systems of Enshrines. The traffic coffee is the leader in the market and its also the customer's preference. There is also a growing awareness of the customers for production methods and processes. Technological . Enshrines make constant innovation (at pods level or machine level) which is strong advantage between the competitors. Nowadays, Internet service providers are still increasing and an increase of the access internet involve the increase Of the segment Of online shopping.Ecologic : Customers are more and more sensible about sustainable development and about protection of the environment. We can see also an exponential wave of consumption of organic products and ethically produced product. Legal : Nowadays more and more patent are submitted. The patent which protected the pods fell in the public domain in 201 2 which open the market at the competition. In France for example, rules about laity of coffee consume are voted like in October 2001, the French minister for a decree about sells of coffee, the packaging and the co mposition of the coffee.

Air traffic control Essay

Situation 1: Adapted from WAFBLA â€Å"Everyone Else Does It! † Ethics Project You have been struggling in your Engineering Models class. The content does not come easily, so you have put in countless hours to understand and do the assignments. There is another student who breezes through the assignments, getting high marks for the work he turns in. You know for a fact that he has used his college-aged cousin to do some of the assignments for him. You don’t know how many assignments were turned in this way, but you are certain that he, in fact, did not do all the work. Your frustration increases over the last assignment that you worked overtime on, but did poorly. Of course, this other student scored well on the same assignment. You drop the teacher an anonymous note about the implied cheating on the part of this other student. Questions: 1) What do you believe are the ethical issues related to this situation? Not being prepared to turn in the assignment. Trying to use someone elses work as your own. | 2) Write an argument supporting the actions taken. Be sure to tie your response to one of the ethical frameworks discussed. This is the rights approach as you are telling the teacher that another student is not turning in his actual work. This will make the challenge of the assignment fair for everyone. | 3) Write an argument against the actions taken. Be sure to tie your response to one of the ethical frameworks discussed. You should just let the other student do what he wants to and tell him that he won’t be able to get help when he does the exam. | 4) Were you in this situation, what would your response be? Why? I would also tell the teacher that he is cheating so that it would be fair for everyone who turns in their homework. | Situation 2: Occidental Engineering Author: Michael McFarland, S. J. Wayne Davidson is a software engineer in the aerospace division of Occidental Engineering, a large engineering firm. For the past two years he has been working as a test engineer for Operation Safe Skies, a project to build a prototype of the next generation air traffic control system. This project, which is funded by a contract from the Federal Aviation Agency (FAA), is a very important one for Occidental. With all the cutbacks in defense spending, the aerospace division has been losing business. The Safe Skies project has provided much needed business, and could lead to a much larger contract if successful. Mindful of its strategic importance, the company had bid very aggressively for the original contract. In fact they had â€Å"low-balled† it, bidding less than it would take to do the work properly. They felt that was the only way they could beat out their competitors, who were just as hungry for the work. Because of their somewhat shaky financial position, the company was not willing to take a loss on the project, so the project has been underfunded and understaffed. Nevertheless those working on the project have made a heroic effort, working eighteen hour days seven days a week to meet the deadline, because they know how much it means to the company, not to mention their own jobs. They are now very close to success. A version of the prototype has been completed and turned over to Wayne for testing. He has run extensive simulations on it and found that it works as it should except for one little problem: when there are too many aircraft in the system, it will sometimes lose track of one or more of them. The â€Å"forgotten† aircraft will simply disappear from the screen, there will be no trace of it anywhere, and it will be ignored by all of the collision avoidance and other safety tests. Wayne has been working with the software designers to identify the cause of the problem, and they have traced it to a subtle error in memory allocation and reuse. They are confident that they can fix it, but it will take a month or more to do the redesign, coding and testing. Wayne meets with his boss, Deborah Shepherd, the project manager, to discuss the implications. She tells him that what he is asking for is impossible. The contract requires that the company deliver a fully certified, working version of the software in three days for system integration and test. The government has developed a new, get-tough policy on missed deadlines and cost overruns, and Occidental is afraid that if they miss this deadline, the government will make an example of them. They would be subject to fines and the loss of the remainder of the prototype contract; and they might not be allowed to bid on the contract for the full system. This would have a devastating effect on the aerospace division, resulting in thousands of lost jobs. They consider whether they can do a quick patch to the software before turning it over, but Wayne adamantly refuses to release any code that has not been tested thoroughly. There is always a chance that the patch would interact with some other part of the program to create a new bug. â€Å"Then we’ll have to deliver the software as is,† Deborah says. â€Å"I can’t jeopardize this project or the jobs of my people by missing that deadline. † â€Å"We can’t do that! † exclaims Wayne. â€Å"That’s like delivering a car with defective brakes. † â€Å"Don’t worry,† Deborah reassures him. â€Å"We have contacts in the FAA, so we know their testing plans. They will do a lot of simulations to make sure the software works with the hardware and has all the functionality in the specs. Then they will do live tests, but only at a small airport, with a backup system active at all times. There is no way they will overload the system in any of this. After that they will have some change requests. Even if they don’t, we can give them an updated version of the program. We can slip the bug fix in there. They will never see the problem. Even if they do, we can claim it was a random occurrence that would not necessarily show up in our tests. The important thing is no one is in any danger. † â€Å"Maybe they won’t find the bug, but I know it’s there. I would be lying if I said the system passed all the necessary tests. I can’t do that. Anyway, it would be illegal and unprofessional. † â€Å"You can certify that it is safe, because it is, the way they are going to use it. † And so he does. In the end Wayne signs off on the software. It is delivered to the FAA and makes it through all the preliminary tests, including live tests at a small airport in the Midwest. As a result of these tests, the FAA requests some changes in the user interface, and when Occidental delivers the new software it includes a robust solution to the problem of the disappearing aircraft. No one outside of Deborah’s group ever learns of the problem. In fact Occidental’s success with the prototype leads to major contracts for air traffic control software, giving much-needed business to the aerospace division. This saves hundreds of jobs, and allows the company to add hundreds more. Wayne Davidson, however, takes early retirement once the prototype project is finished, in order to write a book on software testing. He feels that the book should have a chapter on ethics, but he can never bring himself to write it. Questions: 1) What do you believe are the ethical issues related to this situation? Lying about a completed project when it isn’t. | 2) Write an argument supporting the actions taken. Be sure to tie your response to one of the ethical frameworks discussed. There was no productive way to get all of the project done, so they had to give what they had. | 3) Write an argument against the actions taken. Be sure to tie your response to one of the ethical frameworks discussed. It wasn’t a good choice because they didn’t tell the company that the project wasn’t finished and handed them an incomplete project. | 4) Were you in this situation, what would your response be? Why? I would ask for more people to help so we could get the project done on the day its due and assign each person a different part to do. |

Essay Example | Topics and Well Written Essays - 250 words - 191

Essay Example Second, theological and national tensions that were not properly addressed fuelled the need to walk away from the bigger church to agitate for reformation (Viladesau, 2006). Similarly, the affirmation of a traditional medieval conception of interpreting most church activities meant that the Council of Constance was ignoring a lot of complaints from splinter groups. Another interesting reason was that the entire Roman Catholic Church papacy was Antichrist, thus, there was a need for committed believers to honour the prophecy by leaving the church. Alternatively, the Protestant Reformers under the leadership of Martin Luther condemned doctrinal policies that encouraged selling of indulgences such as particular judgment and purgatory in order to dominate the people. Respect for the ecclesiastical law, mandatory clerical celibacy, and censure of Antichrist Popes, therefore, became a critical aspect of splitting from the Catholic Church. Campaigns for Magisterial Reformation also played fundamental reason because most Protestant Reformers were now aligning themselves with humanity or lines of mysticism to affirm their radical positions against the papacy. Overall, the eventual excommunication was caused by discontent that was not given the necessary

A Child of Two Worlds Essay Example | Topics and Well Written Essays - 500 words - 1

A Child of Two Worlds - Essay Example Three key things that I have considered within me whenever am faced with this challenge and these are my physical appearance, family as well as personal values and the place where I am situated at that moment. I must admit that in the past I used to irritated, distressed, anxious and confused whenever such question was about to emerge either from me or from those I was interacting with. My high school life has had a number of challenges especially emerging from my fellow classmates who have formed a negative opinion of me due to my mixed race status. Some are due to their envy as well as their inability to appreciate themselves. They have less information on what it means to belong to the mixed race. This has made me to particularly hate my high school and on many occasions, I have had to come up with a number of excuses so as not to go to school. I remember one day when I had to fake sickness for a whole week so as to avoid going to that school. I must admit that the journey towards acceptance and self-realisation has not been easy and a number of factors have served to make it less easy. However, my family has been of great assistance in this journey as they have helped me to accept myself through several initiatives. My parents have treated me with equality from both sides and I have never been under pressure to conform to one side of the race I really appreciate my parents as they have never dictated to use the people we need to associate with or keep away from. When I tend to identify with Whites, my mother seem less concerned neither is my dad when I associate closely with those of the Asian descent. One cannot change those around them but can change the perception that they have of themselves. I have therefore come to the point of personal acceptance irrespective of the views of those around me. I firmly believe that achieving my personal goals and visions in life is not based on my race but is on the perception that I form of myself.  Ã‚  

The Operationalisation Of Ethical Theory And Corporate Responsibility Essay

The Operationalisation Of Ethical Theory And Corporate Responsibility - Essay Example So our major subject of study is BHP’s moral study within the employees and socio-environment (Market Publishers, 2011, p.1). Utilitarianism Utilitarianism is a normative ethical theory and is a prevalent form of consequentialism. Consequentialism is one’s code of conduct for a range of moral theories that state the exactness and mistakes of an action that’s based only on the results produced by that action (Thompson, et al., 2000, p.4). BHP Billiton is a global leader in the natural resources sector formed by the merger of two complementary companies – BHP (Broken Hill Proprietary Company), an Australian company and Billiton, a British firm and it is head-quartered in Melbourne with various corporate branches at Johannesburg (South Africa), Houston (United States) and London (United Kingdom). The Company manufactures diverse range of products: base metals, aluminium, carbon, diamonds, energy coal and stainless steel-making raw materials and petroleum havi ng more than 100,000 employees’ world-wide helping a smooth workflow of the organization. BHP Billiton aims to create a prolonged significance through the discovery, development and conversion of natural resources and the anticipation of pioneering customer and market-focused solutions. Thus, it utilises the natural resources very wisely while providing customer benefits. BHP Billiton maintains a sustainable development ensuring that its business remains feasible and contributes lasting benefits to the society through the consideration of social, environmental, ethical and economic aspects in everything that it does. BHP Billiton’s ‘Sustainable Development Policy’ emphasis’ the company’s aspiration of zero harm to people, to any host communities and the environment.... Utilitarianism is a normative ethical theory and is a prevalent form of consequentialism. Consequentialism is one’s code of conduct for a range of moral theories that state the exactness and mistakes of an action that’s based only on the results produced by that action (Thompson, et al., 2000, p.4). BHP Billiton is a global leader in the natural resources sector formed by the merger of two complementary companies – BHP (Broken Hill Proprietary Company), an Australian company and Billiton, a British firm and it is head-quartered in Melbourne with various corporate branches at Johannesburg (South Africa), Houston (United States) and London (United Kingdom). The Company manufactures diverse range of products: base metals, aluminium, carbon, diamonds, energy coal and stainless steel-making raw materials and petroleum having more than 100,000 employees’ world-wide helping a smooth workflow of the organization. BHP Billiton aims to create a prolonged significance through the discovery, development and conversion of natural resources and the anticipation of pioneering customer and market-focused solutions. Thus, it utilises the natural resources very wisely while providing customer benefits. BHP Billiton maintains a sustainable development ensuring that its business remains feasible and contributes lasting benefits to the society through the consideration of social, environmental, ethical and economic aspects in everything that it does. BHP Billiton’s ‘Sustainable Development Policy’ emphasis’ the company’s aspiration of zero harm to people, to any host communities and the environment.

Horror Film Movie Review Example | Topics and Well Written Essays - 1750 words

Horror Film - Movie Review Example However, sometimes a filmmaker might choose to reveal these gratuitous aspects of their craft less directly, or even just imply them. As the genre of horror films grew more sophisticated in the mid portion of the 20th century, filmmakers such as Georges Franju began making important decisions about which horrific scenes to display and which so leave up to the audience's imagination. In his 1959 classic Eyes without a Face, Franju deliberately paces the film to heighten the anticipation of the truly graphic scenes. In this case, it is all about the audience's expectations. Meanwhile, the themes of the film were not simply bodily excess, but the full extensions of psychological control in its characters. Accordingly, the horror stems from the excessive control of a father over his daughter, his possible lover and the world around him. This level of control is reflected in the mask that the girl is forced to wear and the environment in which she is forced to live - only the latter of wh ich is the audience privy do early in the film. Ultimately, Eyes without a Face is an example of a horror film that makes use of invisible horror, in order to heighten the audience's awareness of what it may be about to see, and allow its imagination to run wild. Essentially, the film is driven forward by the moral choices of Dr. ... Genessier's daughter, Christiane, a most of all. Early in the film Louise briefly questions the actions of her employer - who, as the film implies, may also be her lover or even her husband, which could even make her Christiane's mother. Before the audience is even fully privy to the actions that the pair of murderers is taking, Louise states that she cannot go on, and Mr. Genessier promptly slaps her, which brings her back to her senses. This brief scene illustrates one of the main themes that will run throughout Eyes without a Face, which is the control of Mr. Genessier over everything in his life. The issue of control is significant because it highlights one of the ethical messages that Franju attempts to convey through the film. Since this is a horror film, it is not enough to merely illustrate how the control of one man over the lives of two women can be detrimental to everyone; instead, the audience must be brought face-to-face with the most extreme or even gruesome consequences of such a form of control. Genessier specifically wants to control the appearance of his daughter and, accordingly, the course of her life. The audience is left to infer that he believes that his daughter will have a better life if she is beautiful once again. However, this is never directly identified by Christiane as a personal goal belonging to her. This is clearly her father's goal. It is suggested that Mr. Genessier holds himself responsible for the injury to his daughter; but rather than attempting to correct the possible flaws in himself that led to her disfigurement, he acts to take more fir m command of her life, as well as the lives of other women in Paris. Women are abducted, mutilated and murdered with zero regard for their

Theories of Just War Essay Example | Topics and Well Written Essays - 2000 words

Theories of Just War - Essay Example Keeping this in mind, people of this century need to look at the theories that have been recorded in history that regulate the forms of war that states are allowed to wage against any other state or community. The importance of this lies in the fact that it may be able to reduce or eliminate the casualties that occur in today’s world as a result of the wars that have become a regular feature of the political landscape of every continent on the world. It is ironic that even Antarctica is not exempt from being a site of war. The theories of war that exist in contemporary times have to be juxtaposed with those that were proposed by religious thinkers like Thomas Aquinas and St. Augustine. Any theory of war that needs to stand the test of time needs to fulfil the basic purpose of its establishment- the meting out of justice. In this context, it would be useful to look at the theories of justice that have been a part of human historical records. Prominent among these are the ones o f Plato and Aristotle. These two thinkers have had a profound effect upon the theories of justice that have come after them. ... The criteria that the state must follow to decide which person upon which it can confer citizenship and which one it cannot is one that may seem unjust to some at present. These were based on laws that were created during the times of Ancient Greece and they were done when Greece was one of the greatest powers in the earth. To restrict foreigners from entering the land and establishing their rights was one of the main concerns of the state. Aristotle’s arguments need to be seen in this light. When viewed in the light of the democratic societies that present observers are used to, Aristotle’s arguments that have a profound impact on the development of present conceptions of the sovereignty of a state may appear to be unjust to certain sections of the society. Seemingly unjust powers are granted to the state that would enable it to treat its citizens in an arbitrary manner. The state is also shown to be the ultimate reason for the existence of the citizen. This can be see n from the fact that Aristotle considers it to be of more importance for a person t be a good citizen than a good person. The goodness of a person is determined by the utility of his self to the state (Clayton). These theories of citizenship and justice can be extended to understand the powers that Aristotle may have envisaged for the state in relation to other states. The sovereignty of other states too, thus is not important, in the same way that the sovereignty of an individual is unimportant. In this context, all the actions of the state, including an unjust war may be justified and the arbitrary nature of the decisions of the state would ensure that dissent is not a part of the solutions that the citizens of a particular state may

Individual Analysis Paper Essay Example | Topics and Well Written Essays - 250 words

Individual Analysis Paper - Essay Example ‘emotional stability’, I can deal with difficult situations, and accordingly with the help of ‘conscientiousness’ and ‘openness-to-experience’, I will be able to gain more knowledge and become more competent as well as productive for my organization. Thus, these personality traits possessed by me will certainly have a positive impact on my job performance/satisfaction as my interpersonal skills are unrivalled in my current organization. I scored 64 units in terms of my job satisfaction which depicts that I am not highly satisfied with my present job role. As a competent professional, I wish to face more challenging job roles that would be adequate in utilizing my personal skills as well as the knowledge gained through experiences in my work. Notably, I have learnt the work process on my own and find myself to deserve a better and more challenging work to improve my overall job satisfaction. However, in the current position, I feel to be overqualified, which is the main reason for my lower job satisfaction score. I scored 19 in disciplining others which is not sufficient but also not quite low to be ignored. The reason for scoring low is certainly my lack of involvement in disciplining positions for a long period that hampered my skills largely due to non-performance. To improve my disciplining skills, I require practicing them regularly in my professional and in my personal life as

To develop an understanding of what has happened in Brazil or Canada Assignment

To develop an understanding of what has happened in Brazil or Canada or China over the last two years - Assignment Example It is important to point out that Canada strategized on the way forward as far as the aforementioned achievements are concerned. In particular, Canada targeted economic transformation for better economic results, enhanced domestic and international partnerships, and effective resource management by the government through the central bank (Fitzpatrick, 2014). These strategies further sought the collaboration and involvement of the Canadian people as the sole beneficiaries of the government’s economic efforts. Successful running of the Canadian economy is evident through the effective and efficient balance between the outlined economic goals and strategies. With objectives and strategies at hand, the government moved to implement its operations in regards to enhancing Canada’s economic performance. The first move was directed towards government institutions that serve the Canadian society at different levels. In this move, the critical factor was Canada’s diverse society. The government mobilized resources through its agencies to reach out to the people and promote diversity, and inclusion. In essence, every member of the society was crucial in the recent Canadian economic transformation. Secondly, the government and all its agencies support the notion of cooperative relationships. Different players in the economy contribute to national economic progress, an aspect that led the government to reconsider its relationship with these parties. As a result, the government, through the central bank, set aside adequate resources that further develop a relationship of cooperation and collaboration. The outcome was more cohesive and consistent economic progress in many sectors of the Canadian economy. Most importantly, the last two years saw the Canadian government enhance its practice of treaty management for strong economic growth (OECD, 2014). In essence, treaty management encompasses agreements that are

Is spanking your child effective discipline or bad parenting Research Paper

Is spanking your child effective discipline or bad parenting - Research Paper Example e people see spanking as an outdated method of punishment or even child abuse, while others view a swat on the bottom as a parents prerogative and if done correctly can be effective. Do you agree with this? Where do we draw the line when it comes to disciplining our children? There has been a huge amount of research on the effectiveness of corporal punishment of animals, but remarkably little on the effectiveness of spanking children. This may be because almost no one feels the need to study it because everyone assumes it is effective. Study after study shows that almost 100 percent of parents with toddlers and young children do hit their children. There seems to be many reasons for the strong supporters of spanking children, but they all seem to be myths. Wikopedia: In its original sense, discipline is systematic instruction intended to train a person, in a craft, trade or other activity, or to follow a particular code of conduct of order. Often, the phrase "to discipline" carries a negative connotation. This is because enforcement of order–that is, ensuring instructions are carried out–is often regulated through some type of punishment. Spanking is the act of striking the buttocks of another person to cause temporary pain without producing physical injury. It generally involves one person striking the buttocks of another person with an open hand. When an open hand is used, spanking is referred to in some countries as slapping or smacking. More severe forms of spanking, such as switching, paddling, belting, caning, whipping, and birching, involve the use of an implement instead of a hand. It is most commonly used to discipline an infant, a child, or a teenager. It generally involves an adult – typically a parent, guardian, or teacher – striking the childs buttocks as punishment for unacceptable behavior. Some countries have outlawed the spanking of children in every setting, but many allow it at least when administered by a parent or guardian. Some

Summarize the four major pieces of legislation collectively known as the Antitrust laws Essay Example for Free

Summarize the four major pieces of legislation collectively known as the Antitrust laws Essay United States antitrust law is a collection of federal and state government laws, which regulates the conduct and organization of business corporations, generally to promote fair competition for the benefit of consumers. The four major pieces of legislation known as the Antitrust Laws include: The Sherman Act, The Clayton Antitrust Act, The Federal Trade Commission, and the Celler-Kefauver Act. The Sherman Act was created in 1890 had two major provisions which was to prohibit conspiracies to restrain trade and also to outlaw monopolization. In 1914 the Clayton Act was passed to expand off of the Sherman Act. The Clayton Act strengthened the Sherman Act in several ways: price discrimination, typing contracts, acquisition, and interlocking directorates. In 1914, the Federal Trade Commission Act (FTC) was created to enforce antitrust laws and the Clayton Act in particular. The FTC investigates unfair competitive practices and when appropriate issues cease-and desist orders. In 1950 the Celler-Kefauver Act was created to close the loophole the was left available from the Clayton Act’s Section 7. This clause was put in place to stop a firm from acquiring stocks in a competitive firm in order to merge. The Celler-Kefauver Act closed that loophole in order to prevent any firm from reducing the competition. (McConnell 375) B. Discuss the intended purpose of industrial regulation as it applies to the following market structures: An oligopoly is a market form in which a market or industry is dominated by a small number of sellers. An oligopoly has the ability to determine its own price and output. (McConnell 164) Industrial regulation is used to reduce the market power of monopolies. It’s also used to reduce the market power of oligopolies, prevent collusion and increase market competition. A pure monopoly is a market structure in which only one firm is the sole seller. The purpose of industrial regulation in regards to monopolies is clearly to protect the public from price gauging and companies controlling demand. Since monopolies have no competition they have complete control over pricing and production. (McConnell 195) C. Explain the major functions of the three primary federal and state regulatory commissions that govern industrial regulation. The Federal Energy Regulatory Commission or FERC (1930) is an independent agency that regulates the interstate transmission of natural gas, electricity, oil pipelines, and water-powered sites. FERC also reviews proposals to build liquefied natural gas (LNG) terminals and interstate natural gas pipelines as well as licensing hydro power projects. (2) The Federal Communication Commission or FCC (1934) regulates interstate and international communications by telephones, televisions, cable televisions, radios, telegraph, CB radios, and satellite in over 50 states. The FCC is directed by five commissioners who are appointed by the President of the United States and confirmed by the U. S Senate. (3) The State Public Utility Commissions is represented by NARUC which is responsible for utility services (electricity, gas telephones) in different states. (4) The reasoning behind the three is to control pricing so the public can benefit from the economies of scale that occur with monopolies and do so in a way that provides a fair return for those producers. Specifically, this intent is covered in the public interest theory of regulation which protects consumers from unfair pricing. D. Discuss the intended purpose of social regulation as it applies to all market structures. Social regulation deals with the broader impact of business on consumers, workers, environment and the third parties. Social regulation is concerned with the physical qualities of the goods produced, the conditions under which production occurs, and the impact of the production on society. Social regulation increases economic efficiency and societys well-being by: removing unsafe products, improving working conditions and safety, decreasing economic discrimination, and reducing pollution. One example is the Equal Opportunity Commission that enforces laws against workplace discrimination. Social Regulation intrudes into the day-to-day production process to a greater extent than industrial regulation. (McConnell 384) E. Explain the major functions of the five primary federal regulatory commissions that govern social regulation. Food and Drug Administration (1906) verifies safety and effectiveness of food, drugs, and cosmetics (1) Equal Employment Opportunity Commission (1964) exists to hire, promote, and discharge workers(1) Occupational Safety and Health Administration (1972) exists to ensure health and safety for workers(1) Environment Protection Agency (1972) exists to regulate noise pollution, air, and water-powered Consumer Product Safety Commission (1972) exists to protect the safety of consumer products(1)

Online Video Rental Management System Information Technology Essay

Online Video Rental Management System Information Technology Essay For web-based video rental management system, the asp.net is use to develop this project as a front-end system and vb.net 2008 as a back-end system. This system is linking with MySQL 2005 as database resource. Comparing between Online Video Rental Management System with another existing system in the current market is needed to identify the weakness and strength of the systems and the specialization of this project. This chapter will begin with definition of Online Video Rental Management System which proved by several journals or articles and follow by description of advantages and disadvantages of Online Video Rental Management System, workflow architecture for Online Video Rental Management System, and lastly is comparison this project with similar system in current market that included VidRent Online DVD Rental Software, Video Rental Software, DRS Pro Start, W3Rentà ¢Ã¢â‚¬Å¾Ã‚ ¢ Rental System, and Online Video Rental Management System. Definition of Online Video Rental Management System Table 2.1: Definition of Online Video Rental Management System(no italic) Author Definition (Bertino.E, Trombetta.A, Montesi.D, 2002) Each particular system is build from what types of the data it handles and the functionalities that performs. An indexing and querying of video data can be supported by the system which is database for billing purposes or video store system which just store the video data that lacking the typical features of database. (Bertino.E, Trombetta.A, Montesi.D, 2002) A particular system is introduced in the architecture because quality of service is an important requirement for whole management system. Architecture result consists of several systems that integrated all their functionalities while preserve autonomy, extensibility and data integrity where necessary (R.Walker, P. Foster, and S. Banthorpe, 1997). An powerful interactive video systems must not only store the videos, but it also provide full functionalities included queries support, insertions and deletions for managing the videos as well as for users subscription and billing according to some policy and it must ensure adequate quality of service. Author Definition (Basile. P, Tinelli. E, Degemmis. M, Noia, T. D., Semeraro. G, Sciascio, E. D, 2007). Through online catalogues, videos are recommended to customer normally are described in both of useful features which are textual features and non-textual features. Online catalogues are the motivation that often behind the research of the developer on the recommendation features. (Dr. Oliver Hinz, Dipl.-Kfm. Jochen Eckert, 2010). Search videos and videos recommendation tools play a crucial role in e-commerce. There are only beneficial for consumers if successful to search for appropriate products supported by system which help them to identify products that fit to their preferences. So, customers can use actively for their search and recommendation systems that independently recommend products on the basis of certain algorithms and data. (Dr. Oliver Hinz, Dipl.-Kfm. Jochen Eckert, 2010). There had two different consequences of the search and recommendation systems for the rental and sales included decreasing search costs can increase the sales based on additional consumption and there can also be a shift in demand from blockbusters to niche products and vice versa, so that substitution effects can be observed. Author Definition (Yanjiang. Y Beng Chin. O, 2005). Current rental records containing two purposes to identifying information serve primarily that are users who holding overdue rental items can be trade by the service provider but only in case the user does not return the items in time. Second is the service provider can enforce rental limit such that a user cannot simultaneously keep more than a limited rental items. To be effective, an anonymous rental system has to afford these two functions as in a regular rental service. (J. J. Jozefowicz, J. M. Kelley, S. M. Brewer, 2008) A serious lack of success films exist in the video rental market from analysing even the obvious popularity of this form of entertainment and the fact that the majority of film studios domestic revenues are generated by home video viewing. (Zhan Wang, Harrison Stein, Chin Yeung Siu, Ruiqi Rachel Wang, 2005) Customers can easily rent the movies through online or at rental stores to enjoy watching the movies whenever at a much cheaper cost rather than watching movies in theatres. Movies rental is more flexibility to support the customers and enabling them to enjoy the movies in comfort of their own homes. State Simplify: By increasing media technology in movies recorder, especially movies which are stored in DVD rather than VCD are become most popular in rental business nowadays. There are about quadruple of storage in DVD larger than VCD with lower price. Customers more prefer watching movies in home in cheaper price rather than go cinema. In additional, the location of the company that support in this project is no cinema. So, movies rental is a very popular business in Cameron Highlands and it is play an important role in entertainment for resident. This project had allocated to two applications that are front-end application and back-end application. The front-end application which is interface that designs to interact with the users through online customer services. Several functions such as movies previews, videos rating, voting, and some recommendation are provide to help in sales increases by hearing from the customer. Information that collects from the customers at the front-end application needs to processes from back-end application that control by administrator but not customers such as transaction record, customer information, order management, payment detail and movies stock. By fulfilling the company requirement, a customization system is need to design based on company need and condition. In this case, system design is more focus on the customer services rather than administration functions. So, this project is needs to add more additional functions to improve the customer services and fulfil their need at the same time benefit to the company in two ways. Targeting to expand the company, a flexible system is mainly consideration by the company to adding a communication space to collect the information from customer and understand what the customer needs. Customers are freely allows to remove, add, or cancel reservation of the videos within certain period. By cooperation several functionalities, an integration management system is create and it is fully customise to the company and help the company improve the business daily transaction. Advantages and Disadvantages of Online Video Rental Management System Online video rental management system is design with several advantages that benefit to organizational, customers and business processes. According to PlanMagic(2010), advantages included legendary ease of use, advanced functionality, low cost of ownership, customer approved and competitor Approved. Same as proved from PlanMagic, 2010, this project had advance functionalities to achieve competitive advantages that are more focus on customer services by adding the automation email sending, attraction interface, and given movies recommendation to let customer unlimited browse and watch movies preview through online and leave some commends on the movies after they watched. Movies recommendation specially provides to customer who are in hesitate of choosing movies. Lower prices of the movies rental are suitable for local students and residents because the owner is obtain the low cost of the movies resources by suppliers. From such advantages, its user-friendly format can be easily controlled by anyone and at the same time, it able requires and maintains to only one person with reducing overheads to a great extent. This video rental system can be understood and installed within a few minutes. In this project, it can benefit to the owner by reducing the human resource and fully utilize system performance to easily keep track the rentals and sales history, storing customer information, auto calculate late payment and generate payment that customer need to pay. All these features are totally customizable and make for unique Online Video Rental Management System to meet the expectation of the Stop and Stick Company. Online reservation is one of the advantages from this project to let the customer making order anytime and anywhere. They no need arrive to the shop to checking whether the movies in stock or not. By applying this project, owner can get the business easily through customer online reservation and increase the orders from suppliers to expand their business quickly. According to Web Experts, 2008, Our online reservations system for videos, DVDs, equipment, or whatever else you want to rent handles everything included east stocking and management. By applying online video rental management system, customers are freely to browse the website, view the movies preview, given recommendation, or making reservation of the movies in whole day 24 hours whether the shop is close or not. Reservation list will be auto arrange in order and handle by owner for second day. Besides of advantages, this project had some disadvantage that cannot be avoided. Compare to the current online video rental system, local DVD movie rental from this project have to treat with late fees, due dates and traffic but through online videos rental system, there are no need to worry about it by ship the videos to the customer after make order from online. Due to the small business company, the company had not suitable yet to running the business by delivery the DVDs to customer through online reservation. By consideration of limited resources of movies and human resources, it is difficult for company to append this service with higher cost. Customer needs to arrives the shop and rent the movies which are reserved. Due dates and late fees are needed charges from customer to maintains and manage the limited stock of movies. In additional, by the reason of the good company location which is stay at middle of the city, so that students must pass by the shop after school for everyday. It is bringing a larger market for the students who are rent the movies or return with easily and convenience. So, it is hard to provide the online payment feature from this small company, customer cannot enjoy any payment through online. Transaction process is done by cash exchanges between the owner and customer at the shop after reservation on the portal. Besides that, one of the disadvantages of this project is the problem of DVDs damage or broken after return by customer and gets negation by customer. The lost of physical cost lost is one of the disadvantages of this project which cannot be avoided and only can control it by manageable the videos under the rule and procedure before rent to the customer. Workflow Architecture for Online Video Rental Management System Figure 2.2: Workflow Architecture from source (Riderck, 2009, March 28).(no date, no italic) (Riderck, 2009) In this section, the overall structure of the online video rental management system is referring by Ridercks video rental system which is similar with this project. Same as Riderck workflow, all customer need to register as a member before utilize the web-based video rental management system at the shop to obtain the id number and membership card by owner. Customer information will be store into the database for rental use. According to the Riderck workflow, it is an offline video rental system and transaction will be keep track after customer rent the movies in the shop. Payment will be calculate by admin part that is inside the video rental system and generate the receipt to customer. By compare with this project, using web-based video rental management system is bringing tremendous benefit to the customer and company for manage the company and effect in increasing sales. After registered as a member, customer can freely leave their comment, rating, voting and making reservation on what the movies they need through online. Besides that, latest release movies and promotion had automatic received by customer at the first time by email sending. Movies which are coming up to date had reminded by email sending from company to prevent movies fine. Reservation or direct orders by customers are process sequence by admin part who are first come first serve. Payment automatically calculates by system that included late payment and total of videos rent let the company easily and speed up the transaction processes. Simple report will be generate for every month to clearly define the total of sales, total movies that are rent and help in decision making by ordering the movies from supplier based on the popular rate of movies. A concept of workflow architecture at the below is draw by developer for this project to let readers more understand about the system process of Online Video Rental Management System as a big picture. Figure 2.3: Workflow Architecture of Online Video Rental Management System Comparing Online Video Rental Management System 2.4.1 Comparison between Online Video Rental Management System with existing current system Table 2.4: Comparing Online Video Rental Management Systems with existing system- Administrator Part (Back-end Application)(no itallic, pls retructure table become smaller) Feature/Functionality VidRent Online DVD Rental Software Video Rental Software (quote) DRS PRO START 5.1 (quote) W3Rentà ¢Ã¢â‚¬Å¾Ã‚ ¢ rental system (article) Online Video Rental Management System Administrator Function: (Back-end Application) User login à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ Profile management à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ Inventory management à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ Transaction record à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ Time and date management à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ Auto late calculation payment à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ Report à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ Transaction calculation à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ Billing à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ Email automation sending à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ Damaged/Missing Item à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ Table 2.5: Comparing Online Video Rental Management Systems with existing system Customer Services Part (Front-end Application) Feature/Functionality VidRent Online DVD Rental Software Video Rental Software (quote) DRS PRO START 5.1 (quote) W3Rentà ¢Ã¢â‚¬Å¾Ã‚ ¢ rental system (article) Online Video Rental Management System Customer Services: (Front-end Application) Powerful search engine à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ Movies Categories à ¢Ã‹â€ Ã… ¡ limited à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ Movies previews à ¢Ã‹â€ Ã… ¡ Prompt out related movies preview à ¢Ã‹â€ Ã… ¡ Auto count numbers of visitor à ¢Ã‹â€ Ã… ¡ Movie rating, voting and recommendation à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ System auto give suggestion à ¢Ã‹â€ Ã… ¡ Movies reservation/order à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ 2.4.2 VidRent Online DVD Rental Software VidRent is web-based or online video rental software that promotes to the customer in rental business area. According to Spectrum Research, Inc., 2010, VidRent system was first releasing by Gold Entertainment Group, Inc., and they had almost 5000 distributors and customers for a year before they fall into the recent video rental company price wars and ceased operations. From rapidly development of video rental, VidRent is no longer available because the prices became cheaper and it is cause by competitive advantages. Same as this project, VidRent is consisted of two parts; there are administrator part and customer services part. Through this system, customers can login to the website and making reservation of the videos after registered as a member. Besides that, VidRent provided several movies in difference categories that can let the customer making choices on the movies which types they are preferable. Movies voting, rating and recommendation given by customer on the movies are important to increase the interest of customers on movies rental in certain types. Search function is one of important part that provided to customer to find the movies easily by typing the title name of the movies. It is lack of functionalities on the payment section in this VidRent system. According to the features that state from the VidRent system, there are no provided transaction calculations and billing to customer after the movies are reserved or prepared on the cart. This system is no provided payment function and customer need process their payment by arrives to the shop. Payment record is not build in VidRent system and it may needs to link with another accounting system or POS system to control the business. From observation of the VidRent system, all information and pictures of the videos allocated on the interface that is too simple and the pictures are combination together make the interface looked complicated. Figure 2.6: Administrator Support (VidRent Online DVD Rental Software) Figure 2.7: Customer Support (VidRent Online DVD Rental Software) 2.4.3 Video Rental Software Commodity Rental Video rental software is a very efficiency system in the accounting area and transaction processing system. By adding accounting and point of sales system into video rental system, all-in-one system is powerful to let the user more easily to manage their transaction with auto calculation of the total payment and monthly account calculation. By using this function, cost saving and system simplification help the company run their business smoothly. From above statements, this is strengthens of this video rental software and it encouraged use in medium size of organizational. Same as VidRent system, video rental software has divided into two parts which are administration part and customer services support. This system is strongly concentrated on the administrator part especially the payment area. Accounting function and point of sales function in the system will benefit to the user in calculating monthly sales and transaction will become more quickly and sufficiency. From customer support section, the drabness layout and functionalities of the customer supports website is one of the weaknesses in this system. The most important of the search engine was ignored builds in video rental software, so customer cannot quickly search the movies which they need. It needs to take a longer time to search the movies by click the one page to another page until the end. In additional, there are no categorize of movies that place in order on the main page, user may be confused and it is become more complicated when the new movies are adding or update in the future. Besides that, this website is totally no interaction with the customers because customer recommendation, voting and movies ranking is no provided to the customer. This system is strongly focused on administrator part that use in business transaction process but it is poor in customers support. Figure 2.8: Administrator Support (Video Rental Software Commodity Rental) Figure 2.9: Customer Support (Video Rental Software Commodity Rental) 2.4.4 DRS PRO START 5.1 Online DVD Rental System 5.1 is divided into three versions which are DRS Pro Start 5.1, DRS Pro Business 5.1, and DRS Pro VIP 5.1. Three difference versions of the system can meet the difference need from customer who is running their rental business. In this case, basic function is more suitable for apply by small enterprise.  By the way, DRS Pro Business 5.1 and DRS Pro VIP 5.1 are more suitable for the medium or large company with contained advanced functionalities and specific solution that is given. DRS Pro Start 5.1 is a system that fully implement through online, customer no need reach to the shop and all the services are provided to customers through E-Commerce. After reservation is making by customer, videos are pack in envelop and directly shipping to the customer, it bringing a convenience way to the customers at difference location. Time saving and cost saving is a main issues for customer when they getting to the shop to choose the movies. Through online services, there are no any due date or late payment of the movies rental. So, the two functions that are time and date management and auto late calculation payment of the system can be ignore and omitted. By using this system, company need spend a larger amount of the human resources cost and material cost such as shipping cost, quantity of DVDs, and worker. From the powerful function of automation email sending function in this system, customer can receive the notification which sending by the system automatically such as disc returned/dispatched, titles requiring rating, recommendations, titles coming soon and etc. The function of search engine is provided to let user quickly search movies. Video rating, customer commend are welcome update by users. There are very limited catalogue in DRS Pro Start 5.1 package. The simple layout and less attraction website easy lead the users bored. Figure 2.10: Administration Support (DRS PRO START 5.1) Figure 2.11: Customer Support (DRS PRO START 5.1) 2.4.5 W3Rentà ¢Ã¢â‚¬Å¾Ã‚ ¢ rental system According to the article, W3Rent is an online system that similar with DRS Pro Start 5.1 which is implements the business through E-Commerce. Customer no need arrive to the shop but they can receive the movies anytime, anywhere through shipment method from making reservation through online. So, time and date management and auto late calculation payment can be ignored same as DRS Pro Start 5.1. Security had provided to prevent unauthorized to access the information. Difference users in this system have difference access level such as customer only can login to the customer support website but they are not allow access to the administrator functional area. The staff can login to manage the inventory and being transaction with customer of the administrator area. Limit the functionalities can clearly divide the task for difference type of position and not confuse. According to article, there are no provided report function and transaction record function to the customer. So customer cannot find the history of transaction when they want check back the movies whether had rent by them previously or not. Report cannot generate without historical of transaction record. There are special function in this system is this system can handle the damaged item such as broken of DVDs, damaged DVDs, or lost of DVDs. The system can keep track this DVDs and placing them to specific section. Automation email sending had provided by this system that can help the company saving the cost of time because any notification, returned or dispatched are auto send out to the customer by mail. Besides that, this system had less interaction with the customer because it no provided movies rating and recommendation on the movies to the customer. So, company does not know which type of the movies is more preferable by customer and focusing on promote the popular movies that rate by customer. 2.4.6 Online Video Rental Management System Focusing on customer service is the main purpose of this project to target the customer preferable on the movies to affect the sales. An attractive main page of the customer website is very important to capture the interest of the customer when they are browsing to the website. Short movies previews at the website can attract the customer to click them and watch the content of the movies, so customer will immediately take a consideration of the movies to rent based on their preference. Besides that, the related movies will be prompt out below the movies that watching by customer, so customer can rent more. Powerful search engine and movies catalog should provide to the customer to search the specific movies with easily and faster. Furthermore, this system will give some suggestion to the customer when customer in hesitate to choose the movies by key in some words about what types of the movies are more prefer by them based on the mood feeling. After customer watched the movies, they can give some recommendation and movies rating through login to the website. In the administrator part, access level has provide to users to separate the position such as customer can browse to the customer support area to watch the movies, leave recommendation and enjoy the services that provide by this system, staff can login to administrator function to process the transaction with the customer but they are not allows to change any information of the inventory or delete the customer information. Only the boss or manager can access all the data in this system. Limit the function to difference users are important to ensure the security if the company to prevent attack by un-authorization. By the way, transaction record, payment detail and calculation functions have included in this system. Report need to generate and show the total sales of each month to easy the user make decision in supply the videos from supplier. Email automation sending function can given notification, promotion for new movies and remind customer when the rental is up to date. This system no provides videos shipping, so customer needs to rent the movies directly in the shop base on the limited resource of the Stop And Stick Company. 2.4.7 Discussion of table 2.4 and table 2.5 By comparing online video rental management system with another four existing systems, it found that the previously of four software are very strongly focused on the administrator part. If company only focus on administrator part, they would not know what are the types of movies customer more prefer from interaction with the customer through get feedback from them. By focusing customer services within this project, long term profit can be measure by update information from customer. All of these systems allow the users to keep track the rental, stores the customers detail, taxes calculation which are basic functionalities of the system accept VidRent system. Beside this, there have provides customer rating, recommendation give by customer and get the feedback from customer accept W3Rent System. VidRent System and Online Video Rental Management System no provide online payment and the transaction need directly process in the shop because of limited resource and the system are suitable for small enterprise use. Nowadays, more and more system needs to focus on the customer services to provide integrated system to the customer and catch up their time. By automation email generation, email can auto send to the customer when the movies up to date or during release the new movies to save the cost and time. From this, VidRent and Video rental software is lack of this function. Besides that, search engine and movies catalog is most important function to easy find information, product or movies from the customer. Lack of those functions from Video Rental Software and DRS Pro Start 5.1 System are easy confused and make the interface more complexity. For DRS Pro Start 5.1 and W3Rent system, the functions of time and date management, and auto late calculation payment are no need because they provided the shipping services to the customer and there are no any fines on the late return. There are differences of Video Rental Software which is included the functionalities of time and date management, and auto late calculation payment no matter it is same area with DRS Pro Start 5.1 and W3Rent system. 2.5 Chapter conclusion Chapter 2 concluded with five system comparison that included VidRent Online DVD Rental Software, Video Rental Software, DRS Pro Start, W3Rentà ¢Ã¢â‚¬Å¾Ã‚ ¢ Rental System, and Online Video Rental Management System. Comparing between these projects system with other systems in current market had been done by comparing the specialization, features and functionality of the system. From the lack functionalities require by other system, full functionalities and special functions are need to add in this project to enhance the quality of the system and target to enlarge the market from small enterprise. Before comparison process, definition of this project had been identified and it advantages and disadvantages of this Online Video Rental Management System.